Startrol is a manufacturer of medical LED lighting.
Client wanted coherence between various marketing materials & easy readability for large amounts of data. (all photos were take by Blake Hughes)

Individual product sheet for both customers & distributors

A careful balance of not only the breadth of Brass Bell’s services, but also the depth of their two main offerings: Rent-to-Own program and Education Department. Through the use of visual hierarchies, the user can choose to dive deeper into the information without being overwhelmed, they can skim, gain a general overview, or dive into the fine print.

This piece compiled Brass Bell’s broad range of services as well as key business cards, an introductory coupon, and a hand written note.

Product photos were used on the sides to show both band and orchestral services.

Photography and design by Blake Hughes

18" x 24" & 32" x 24"

Typefaces and organization of information was organized based on usage.

Photography and layout.

Conceptual layout based on Italo Calvino’s Invisible Cities